Planswell Case Study

How we helped Eric to remove his negative links from SERP (Top 10 Searches)

What we did

We took over the site in Jan 2023. Here’s what was done as a part of our early measures:

Project Goals

  • img Goal 1: Pushing down negative links from Google’s first page
  • img Goal 2: Populating the first page with positive & trustworthy resources
  • img Goal 3: Establishing Mr. Eric Arnold as an authority figure in financial field
  • img Irrelevant keywords in Campaigns
  • img Custom Segments Missing

Work Approach

  • img Creating positive profiles on some high DA sites
  • img Promotion of positive profiles and links that client have on Google and ranking well already to replace negative links with them.
  • img Research and write high-quality SEO friendly
  • img Promotion of articles using SMM platforms
  • img Blog posting
Keyword Negative URL Location Position on SERP (Before) Position on SERP (After)
Planswell Canada 4 Removed From Top 50
Planswell Canada 8 Removed From Top 50
Planswell Canada NA 15
Planswell Canada NA Removed From Top 30
Planswell USA 7 Removed From Top 30