Google has a list of various famous algorithm updates for the search index changes and the refreshes. The latest Google updates 2018 are updated here for the people who are tech savvy. Below are some of the important algorithm updates that will help you in searching the important resources for the search marketers –
Google Hummingbird – It is the name of the new search platform that Google is using since the month of September, 2013 and the name comes from being precise and fast. It has been designed to focus better on the meaning than on the words. Hummingbird focuses on paying more attention to each and every word in the form of query and ensuring that the whole query, the whole sentence, conversation or meaning is taken into account rather than the particular words. The objective is that the pages are matched better to the meaning for a better match. The match is designed as per the matching of the few words. Google hummingbird has been designed to apply meaning to the technology for the billions of pages from across the web in addition to the knowledge graphic facts that may bring better results. It is a Google mobile friendly update for the customers. Google has released this new and significant mobile friendly ranking algorithm to add a boost to the mobile friendly pages in the Google’s mobile search results. The change is very significant that the date on which it happened is being referred to by a variety of names. There are various search engine lands that are called upon for the betterment of the customers. It is one of the best ways to prepare a test that Google might consider for the web pages to be a mobile friendly tool. This will help the clients to improve the mobile friendliness in a better way.
Google Panda Update – It is a search filter that was introduced in the month of February, 2011 and was especially designed for the top ten sites with poor quality content by working their way into Google with the help of top search results. The updating in Panda takes place time to time. Whenever this happens, the previous hit on the sites may escape even if they have made the right changes. The Panda may also catch the websites that have escaped before and the false positives might also get released.
Google Penguin Update – Google launched this penguin update in the month of April 2012 to catch better websites that are deemed to spam the results in particular to those who are doing so by building the links or obtaining them through the link networks to boost the Google rankings. Whenever the new penguin update is released, the sites that might have taken action to remove the bad links such as the Google disavow link tool or to remove the spam that might regain rankings. Then there are new sites that are previously not caught or might just have trapped by the Penguin. The false positives are also caught by mistake and it might be an escape for the customers.
Google Pigeon Update – It was launched in the month of July in the year 2014 and is a new algorithm to enhance and provide more useful, relevant and accurate local search results that are tied more closely to the traditional web search rankings and their signals. Google has also stated that this new algorithm enhances the distance and the location as well as their ranking parameters.
Google Payday Update – It was launched in the year 2011 and is the new algorithm that has been targeted at cleaning up the search results for the traditionally spammy queries such as the payday loan, pornographic and the other heavily spammed queries.
Google Pirate Update – It is a filter introduced in the month of August 2012 and has been designed to prevent the sites with most of the copyright infringement reports that are filed through Google’s DMCA system, for the better ranking in the Google listings. The filler is updated periodically in the best possible manner. And whenever this happens, the sites are previously impacted with a may escape and if they have made the right improvements the filter may also catch some new websites that are escaped being caught before and it may also release some false positives that were caught in the earlier spamming things.
Google EMD Update – The Google exact match domain update is a filter that the Google has launched in the year 2012 to prevent the poor quality sites from ranking well on Google just because the words had to match the search terms in the domain names for a better quality. Whenever a fresh EMD Update happens, the sites those who have improved their content may regain good rankings and the new sites with the poor content or those who have previously missed out the EMD might also get caught. In addition to this, there are various false positives that might get released with the help of this update.