Eric Arnold Planswell Case Study
How we helped Eric to remove his negative links from SERP (Top 10 Searches)
What we did
We took over the site in Jan 2023. Here’s what was done as a part of our early measures:
Project Goals
Goal 1: Pushing down negative links from Google’s first page
Goal 2: Populating the first page with positive & trustworthy resources
Goal 3: Establishing Mr. Eric Arnold as an authority figure in financial field
Irrelevant keywords in Campaigns
Custom Segments Missing
Work Approach
Creating positive profiles on some high DA sites
Promotion of positive profiles and links that client have on Google and ranking well already to replace negative links with them.
Research and write high-quality SEO friendly
Promotion of articles using SMM platforms
Blog posting
Results
Keyword | Negative URL | Location | Position on SERP (Before) | Position on SERP (After) |
---|---|---|---|---|
Eric Arnold Planswell | https://betakit.com/inside-planswells-messy-relaunch-three-months-after-bankruptcy/ | Canada | 2 | Removed From Top 50 |
Eric Arnold Planswell | https://betakit.com/planswell-ceo-attributes-company-downfall-to-social-media-storm-in-investor-email/ | Canada | 3 | 15 |
Eric Arnold Planswell | https://globalnews.ca/news/6499207/planswell-sexual-harassment-allegations/ | Canada | 4 | 8 |
Eric Arnold Planswell | https://www.wealthprofessional.ca/news/industry-news/planswell-relaunches-just-four-months-after-messy-closure/326833 | Canada | 5 | Removed From Top 50 |
Eric Arnold Planswell | https://www.wealthprofessional.ca/news/features/it-makes-me-feel-sick-that-people-were-upset-with-planswell-or-me/321696 | Canada | 6 | Removed From Top 20 |