10 Beneficial tips for improving your Google Map Ranking

Improving your Google Map ranking must be a difficult task. We are here with the 10 most beneficial tips for improvising your business Google Map Ranking. This will definitely take you to the path of success in terms of ranking. With this you will learn how to list your business on google efficiently.

Google Map Ranking basically refers to how the business appears in the list of various search results whenever someone is making a search using the Google Maps. The first page of the Google map listing is a coveted place to be because the users are unlikely to search farther than the first page of the search results.

The first page is the one that is necessary as the most highly ranked searches appear on it. Google Maps is an application which is rapidly becoming the default GPS system for the commercial as well as the private users all around the world. Google has leveraged its incredibly large mobile search audience a path for their businesses to advertise people based on their searches. Most of the features on Google Maps are free, but for a local business owner, it’s essential to learn how to rank higher on Google Maps.
Check out the 10 Beneficial tips for improving your Google Map Ranking!!

1. Local business listing optimisation - Local results appear for all those people who search for their businesses and places near their own location. There are a number of places across maps and searches that can lead you to the final destination. Google will always try to show you the kind of nearby places for the search conducted by you.

2. Put on for the main keywords in the GMB business name- It is one of the relatively large ranking factor when it comes to improving the Google Maps Ranking. Always make it sure that your categories are correct and max them out. Sometimes, the GGMB categories might not perfectly fit every business. It should be ensured that the primary category is matched up as close as possible along with the main keywords that you are trying to rank. The users must also make sure to max out the secondary categories with the help of relatable categories. This will also help you in increasing the impressions for various other keywords.

3. Always build a niche and the local related citations- This is one big aspect of SEO including the local relevance via on page and off page optimisations and local citations. You can help out the citations to get indexed by linking them out to from your site, and putting them through the Google mobile friendly testing tool or sending them for an indexing services. It would be pretty much worthless for SEO if they don’t ever get indexed by Google. Thus, it is essential.

4. Fix Your On-Page-
On page is one of the biggest factors in SEO. When you are trying to rank higher on Google Maps, it is something that the local companies neglect, however it should not be the case. The content on the landing page attached to your Google Maps must be authoritative and should have at least one thousand words along with GEO tagged images. Have your keywords along with the LSI (Latent semantic analysis) versions of the keywords and properly place them throughout the page multiple times. There should also be one outbound link to an authoritative website along with the internal links that point out with the exact matching or phrase matching anchor text for the main keywords that are must to rank.

5. Understand social signals - Social signals are one of the most important for ranking higher on Google Maps. This can easily list your business on Google. It is one of the most convenient tools for local SEO for small business. These are basically the site’s shares, likes and the overall social media appearance.

6. Get More Reviews - Reviews will surely help you in ranking on Google Maps. This will also improve your click through rate in the search results. If you think about it, getting in the map pack is just the first step for you. You will need to create appealing businesses in there to actually get more clicks and calls. This can be done easily by putting up the Google Map review link on the business cards, invoices and email signature.

7. Press Release to Improve Your Google Maps Ranking- Press Releases can provide you with the high quality backlinks for the business. There are various services that will do this for you inexpensively like this one. It is always quite impressive for your business to have links to the new stations to improve google rankings.

8. Guest Post Outreach - Guest Post is one of the most powerful. It should be done on the basic foundational link building citations, social profiles, video submissions and so on. Doing this will also help you if your website is brand new and has currently all the few links to it that might look somewhat unnatural to Google.

9. Google Sites/Domain Authority Stack- This will definitely help you in boosting your Google Maps along with the organic search ranking. Google stacks are basically the bunch of Google entities and various other high authority properties that are interlinked and embedded into Google.

10. Be Patient Whenever Trying to Rank Higher on Google Maps and Organic Search- In case you have a new website, and your are trying to rank it for a competitive keyword, you must understand that it will take time. Multiple off page, link building taks, reviews and all this at once might look unnatural but will definitely take time.

Should you know about Google Algorithm?

Google has a list of various famous algorithm updates for the search index changes and the refreshes. The latest Google updates 2018 are updated here for the people who are tech savvy. Below are some of the important algorithm updates that will help you in searching the important resources for the search marketers –

Google Hummingbird – It is the name of the new search platform that Google is using since the month of September, 2013 and the name comes from being precise and fast. It has been designed to focus better on the meaning than on the words. Hummingbird focuses on paying more attention to each and every word in the form of query and ensuring that the whole query, the whole sentence, conversation or meaning is taken into account rather than the particular words. The objective is that the pages are matched better to the meaning for a better match. The match is designed as per the matching of the few words. Google hummingbird has been designed to apply meaning to the technology for the billions of pages from across the web in addition to the knowledge graphic facts that may bring better results. It is a Google mobile friendly update for the customers. Google has released this new and significant mobile friendly ranking algorithm to add a boost to the mobile friendly pages in the Google’s mobile search results. The change is very significant that the date on which it happened is being referred to by a variety of names. There are various search engine lands that are called upon for the betterment of the customers. It is one of the best ways to prepare a test that Google might consider for the web pages to be a mobile friendly tool. This will help the clients to improve the mobile friendliness in a better way.

Google Panda Update – It is a search filter that was introduced in the month of February, 2011 and was especially designed for the top ten sites with poor quality content by working their way into Google with the help of top search results. The updating in Panda takes place time to time. Whenever this happens, the previous hit on the sites may escape even if they have made the right changes. The Panda may also catch the websites that have escaped before and the false positives might also get released.

Google Penguin Update – Google launched this penguin update in the month of April 2012 to catch better websites that are deemed to spam the results in particular to those who are doing so by building the links or obtaining them through the link networks to boost the Google rankings. Whenever the new penguin update is released, the sites that might have taken action to remove the bad links such as the Google disavow link tool or to remove the spam that might regain rankings. Then there are new sites that are previously not caught or might just have trapped by the Penguin. The false positives are also caught by mistake and it might be an escape for the customers.

Google Pigeon Update – It was launched in the month of July in the year 2014 and is a new algorithm to enhance and provide more useful, relevant and accurate local search results that are tied more closely to the traditional web search rankings and their signals. Google has also stated that this new algorithm enhances the distance and the location as well as their ranking parameters.

Google Payday Update – It was launched in the year 2011 and is the new algorithm that has been targeted at cleaning up the search results for the traditionally spammy queries such as the payday loan, pornographic and the other heavily spammed queries.

Google Pirate Update – It is a filter introduced in the month of August 2012 and has been designed to prevent the sites with most of the copyright infringement reports that are filed through Google’s DMCA system, for the better ranking in the Google listings. The filler is updated periodically in the best possible manner. And whenever this happens, the sites are previously impacted with a may escape and if they have made the right improvements the filter may also catch some new websites that are escaped being caught before and it may also release some false positives that were caught in the earlier spamming things.

Google EMD Update – The Google exact match domain update is a filter that the Google has launched in the year 2012 to prevent the poor quality sites from ranking well on Google just because the words had to match the search terms in the domain names for a better quality. Whenever a fresh EMD Update happens, the sites those who have improved their content may regain good rankings and the new sites with the poor content or those who have previously missed out the EMD might also get caught. In addition to this, there are various false positives that might get released with the help of this update.

Is SEO really that important?

This is true that without the real demand even the SEO services cannot create it. However, when the process is done right, SEO can easily funnel the new visitors to your business and make everything round the clock.

Whoever owns business would like to make more money and if you have already tried and tested all the marketing tactics that were once used for the small business enterprises then you must know that the yellow pages are irrelevant in the present era. People in the present era use search engines and they search on Google for everything.

Today, Google and the other search engines are the modern day versions of the yellow pages. Higher the rankings, the topmost level will be the ranking of your page or the website for which you are working.

If you have more traffic, then you will have more visitors, more leads and ultimately will result in more sales.

If you don’t’ think that SEO really matters then you must go through the following as this will definitely improve your perception about SEO –

  • Around 93% of the online experience begins with the search engine.
  • 60% of all the organic clicks go the organic top searches and results.
  • Also, 75% of the users never scroll past the first page of the search results.

There are endless reports that have proved all of the facts. This is definitely the major usage of SEO for all the websites.

How to find the best SEO services at your juncture?

The higher rankings can have a dramatic impact on the business. The hardest part is to find out the services for the website is to find out the best SEO service provider.

  • The first step will always be to define your needs, whether you are capable of carrying out the work yourself or not? In this case, the consultant will make the most sense as they can work with you to put together a strategy and let you take it from there. If you are capable or comfortable with doing link building then you don’t need a technical help.
  • The second step is to know your budget as per the price of the SEO services that can vary wildly. There are various types of pay for performance that focuses on delivering the rankings first, regardless of how you decide to invest, choosing the right SEO for the company and all this will become the deciding factor for the same. The only way to make the right decision is to know the monthly budget and understand it and take your time while making the decision.
  • The third step can be to ask for recommendations from your friends, colleagues, or business partners. This will definitely help you in overcoming all the hassle that you might be facing in the SEO process. Attend a local meet up or seminars to gain a better insight on such topics.
  • The next step can be to reach out to the companies and shortlist the best ones for the seo services. You should also go for testing out the services and there might be chances that you might get a free site audit or a keyword analysis.