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Should you know about Google Algorithm?

Google has a list of various famous algorithm updates for the search index changes and the refreshes. The latest Google updates 2018 are updated here for the people who are tech savvy. Below are some of the important algorithm updates that will help you in searching the important resources for the search marketers –

Google Hummingbird – It is the name of the new search platform that Google is using since the month of September, 2013 and the name comes from being precise and fast. It has been designed to focus better on the meaning than on the words. Hummingbird focuses on paying more attention to each and every word in the form of query and ensuring that the whole query, the whole sentence, conversation or meaning is taken into account rather than the particular words. The objective is that the pages are matched better to the meaning for a better match. The match is designed as per the matching of the few words. Google hummingbird has been designed to apply meaning to the technology for the billions of pages from across the web in addition to the knowledge graphic facts that may bring better results. It is a Google mobile friendly update for the customers. Google has released this new and significant mobile friendly ranking algorithm to add a boost to the mobile friendly pages in the Google’s mobile search results. The change is very significant that the date on which it happened is being referred to by a variety of names. There are various search engine lands that are called upon for the betterment of the customers. It is one of the best ways to prepare a test that Google might consider for the web pages to be a mobile friendly tool. This will help the clients to improve the mobile friendliness in a better way.

Google Panda Update – It is a search filter that was introduced in the month of February, 2011 and was especially designed for the top ten sites with poor quality content by working their way into Google with the help of top search results. The updating in Panda takes place time to time. Whenever this happens, the previous hit on the sites may escape even if they have made the right changes. The Panda may also catch the websites that have escaped before and the false positives might also get released.

Google Penguin Update – Google launched this penguin update in the month of April 2012 to catch better websites that are deemed to spam the results in particular to those who are doing so by building the links or obtaining them through the link networks to boost the Google rankings. Whenever the new penguin update is released, the sites that might have taken action to remove the bad links such as the Google disavow link tool or to remove the spam that might regain rankings. Then there are new sites that are previously not caught or might just have trapped by the Penguin. The false positives are also caught by mistake and it might be an escape for the customers.

Google Pigeon Update – It was launched in the month of July in the year 2014 and is a new algorithm to enhance and provide more useful, relevant and accurate local search results that are tied more closely to the traditional web search rankings and their signals. Google has also stated that this new algorithm enhances the distance and the location as well as their ranking parameters.

Google Payday Update – It was launched in the year 2011 and is the new algorithm that has been targeted at cleaning up the search results for the traditionally spammy queries such as the payday loan, pornographic and the other heavily spammed queries.

Google Pirate Update – It is a filter introduced in the month of August 2012 and has been designed to prevent the sites with most of the copyright infringement reports that are filed through Google’s DMCA system, for the better ranking in the Google listings. The filler is updated periodically in the best possible manner. And whenever this happens, the sites are previously impacted with a may escape and if they have made the right improvements the filter may also catch some new websites that are escaped being caught before and it may also release some false positives that were caught in the earlier spamming things.

Google EMD Update – The Google exact match domain update is a filter that the Google has launched in the year 2012 to prevent the poor quality sites from ranking well on Google just because the words had to match the search terms in the domain names for a better quality. Whenever a fresh EMD Update happens, the sites those who have improved their content may regain good rankings and the new sites with the poor content or those who have previously missed out the EMD might also get caught. In addition to this, there are various false positives that might get released with the help of this update.

ORM CASE STUDY – FROM NEGATIVE TO POSTIVE LINKS IN JUST 6 MONTHS

Project Name – Online Reputation Management of Brand Name

Under this project, we had to focus on building of online reputation for the clients. We focused on removing all the negative links related to the project to make the project flourishing. Online reputation management is basically the process of measuring, tracking, creating, all the constructive conversations about the brand, corporate personal identity on the website and internet. ORM basically includes –

  • Monitoring the online conversations about the brand as well as the corporate personal identity
  • Understanding what is being said and discussed about it and critically analyzing the reasons behind all the discussions
  • Devising a methodological strategy and interacting with the customers to mitigate the damage to your brand that could potentially arise as a result of the negative feedback about the organization, products or the business methods followed
  • Ensuring that there is no further negative responses that might occur by maintaining a strong positive online presence

 
We include the following in the search engine management strategies –

  • Proven ORM Tools and strategies
  • Online reputation marketing
  • Survey and Analysis of negative and positive mentions
  • Strategic SEO campaign planning and implementation
  • Optimized local listing
  • Business profile creation
  • Citation creation and review
  • Increased social media exposure

1. Clients Requirement – Remove all negative links from first page of search engine. Initially, Client has seven negative links & we have to remove all negative links from Google search. Here is list of negative links:

The 1st   negative link was (www.oreilly.com) has PA – 91, DA-96. O’reilly media is an internationally recognized and multi faceted organization that have played a role in the evolution and adoption of the internet revolution from the world wide web to open source software, maker movement, big data and so on. It is an active participant in the technology community and the organization has educated the generation of technologists and the entrepreneurs. The organization basically provides technology, business training and knowledge insight to the companies who succeed in the huge economic technological shifts that confront the business today. With the unique network of experts and innovators that share their knowledge and expertise the company’s comprehensive training and information platform is something to look forward to.

  • 2nd, 3rd position links (https://www.ftc.gov ) are on government site that site has PA – 83, DA – 96. This website was basically working for the protection of the consumers and focused on preventing the anticompetitive, deceptive and unfair business practices by enhancing the informed consumer choices and the public understanding of the competitive process and by accomplishing this without unduly burdening the legitimate business activities. The vision of the website was to make a vibrant organization by characterizing the vigorous competition and consumer access for the accurate information. The strategic goals of this website were to protect the consumers and to maintain the competition for the advanced organizational performance.
  • 4th negative links on (group.google.com) site which have PA-91, DA-100. The group google is a website that helps in all the discussions in one place. The folders are organized with favorites, folders, which can be chosen with the help of the e-mails and find out about the unread posts easily and efficiently. It has one more feature such as the features of expressing yourself with the usage of rich text editing to customize the posts with the help of the fonts, colors and images in the most appropriate manner. There are people power discussions, photos, nicknames, automatic translations to share the thoughts with the world in the most appropriate manner.
  • 5th negative link on Forum site (https://www.techrepublic.com/) which has PA – 63, DA- 88. Tech-republic helps in the decision making process of the identifying the technologies and the strategies to empower the workers and streamline the business processes. The site helps in delivering a unique blend of the original content by the IT professionals, peer to peer advices from the largest communities. The website focused on blogs, community forums, vendor white papers, software download and the webcasts research.
  • 7th negative link on spam site (techdirt.com) which has PA – 73, DA-95. The tech-dirt was started in the year 1997 by Floor 64 by Mike Masnick and then growing into a group of blogging efforts. It uses a proven economic effort and framework to analyze and offer the insight into the new stories about the changes in the government policies, technology and legal issues that affect the company’s ability to innovate and grow in the most appropriate manner. The dynamic viewers often comment on the interactive community and the addictive quality of the content on the website with a feeling that is supported by the average number of visitors per month. The website also made use of the affiliate programs online when they tried linking it to the books and other purchasable items online on the website.

 
Please check below screen shots of all 7 negative links before doing work:

2. Strategy– As far as the strategy is concerned; we worked on the already existing positive links and also created our own positive profiles. We mainly focus on various subjects like content marketing, link building and SMO.

Content Marketing – Reputation building is one of the greatest qualities of content marketing as the good quality content can really help in building a reputation for a certain project as we observed in this one. In the present business market, it is very difficult to build leads and generate content and in this scenario content marketing came to our rescue. According to us, it is helpful in building trust and leads with the customers. A positive brand reputation can be built with the help of this process. It happens so, because when the consumers read your content they start building an opinion for your brand and furthermore if the content is engaging and valuable and educational, then they will start to think the same things about your business. It has been observed that more the value you provide with your content, it will be easier for you to build the trust with the target audience. Furthermore, when the leads and the customers start to see that you are consistently publishing the content across various social media platforms, they may start seeing you as the leader of the industry.

Link Building – Link building is important for both the enterprise reputation

Management and reputation management for individuals along with the back linking that is the core handling for controlling your brands for the online reputation management. The search engines search for the back links for the vote of confidence for a particular website or the webpage.  The more relevant the quality back links, the more will be the value of the website which will ultimately result in the higher ranks of the website in the search engines. There are various types of rankings that have to be kept in mind before beginning with the process of link building.

SMO – Social media optimization refers to the use of number of outlets and communities that is used to generate the publicity to increase the awareness of the product, service brand or event. There are various types of social media that are involved such as RSS feeds, social news, bookmarking sites, as well as the social networking sites and the platforms such as face book, Twitter, video sharing websites, blogging and so on. SEO is similar to the search engine optimization, however the goal is to generate the web traffic and for the site it is to increase the awareness of the website. However, social media optimization refers to the optimizing of the website and its content to encourage and indulge more users to use and share links to the website across the social media platforms and networking sites. It also refers to the software tools that automate the process or to the website experts that undertake the process for the clients.

3. Achievement–We removed all the negative links from first page of search engine in 6 months. In this way, we tried our best to remove all the negative links from the page and build a better ORM for the client. However, there were many times when our strategies didn’t work and then we changed our strategies in order to accomplish our goals. With this we can conclude that there are many obstacles that we face on our paths but these difficulties are the ones that make us blooming with ideas and help us struggle for the best.

    Please check below screen shots of all Positive links after doing work:

Wrap – up
In the summation, we would like to say that we did not use any secret tricks or hacks to build a positive ORM. We only invested in the building of the quality content and implementing various link acquisition strategies to match the stages during the process that was going on. As the links became positive, so did our minds.

To recap, here is the process that we followed for the positive ORM-
• We focused on starting slow for the easy wins.
• The next step was to focus on the securing links that were important for the process.
• Then we built a passive link acquisition channel to build momentum.
• We were always intentional about the content creation and its impact on the search.
• We also focused on the level up of the over time and targeted on higher level value opportunities.

At the end, we would like to suggest that building a positive ORM is a repeatable and a scalable process and it can only be effective if we do not lose hope. Of course, you will always need to tweak and adjust the process to fit to the unique needs and situations. However, we hope that you take up the positive lessons from the case study and implement them for better results.

Is SEO really that important?

This is true that without the real demand even the SEO services cannot create it. However, when the process is done right, SEO can easily funnel the new visitors to your business and make everything round the clock.

Whoever owns business would like to make more money and if you have already tried and tested all the marketing tactics that were once used for the small business enterprises then you must know that the yellow pages are irrelevant in the present era. People in the present era use search engines and they search on Google for everything.

Today, Google and the other search engines are the modern day versions of the yellow pages. Higher the rankings, the topmost level will be the ranking of your page or the website for which you are working.

If you have more traffic, then you will have more visitors, more leads and ultimately will result in more sales.

If you don’t’ think that SEO really matters then you must go through the following as this will definitely improve your perception about SEO –

  • Around 93% of the online experience begins with the search engine.
  • 60% of all the organic clicks go the organic top searches and results.
  • Also, 75% of the users never scroll past the first page of the search results.

There are endless reports that have proved all of the facts. This is definitely the major usage of SEO for all the websites.

How to find the best SEO services at your juncture?

The higher rankings can have a dramatic impact on the business. The hardest part is to find out the services for the website is to find out the best SEO service provider.

  • The first step will always be to define your needs, whether you are capable of carrying out the work yourself or not? In this case, the consultant will make the most sense as they can work with you to put together a strategy and let you take it from there. If you are capable or comfortable with doing link building then you don’t need a technical help.
  • The second step is to know your budget as per the price of the SEO services that can vary wildly. There are various types of pay for performance that focuses on delivering the rankings first, regardless of how you decide to invest, choosing the right SEO for the company and all this will become the deciding factor for the same. The only way to make the right decision is to know the monthly budget and understand it and take your time while making the decision.
  • The third step can be to ask for recommendations from your friends, colleagues, or business partners. This will definitely help you in overcoming all the hassle that you might be facing in the SEO process. Attend a local meet up or seminars to gain a better insight on such topics.
  • The next step can be to reach out to the companies and shortlist the best ones for the seo services. You should also go for testing out the services and there might be chances that you might get a free site audit or a keyword analysis.